cma audio appoints Michael Zirkel Head of International Sales

focus on expanding international distribution

CMAaudio pressrelease CMallmann MZirkel July2019

Shortly after opening its new headquarters in Gauting near Munich, value added distributor cma audio also prepares its human resources for future endeavours: Michael Zirkel takes the newly created position of Head of International Sales from 1st August 2019. Hence, the working relationship between Michael Zirkel and Christof Mallmann continues on a new level.

Michael Zirkel has been connected to cma audio for years: as COO and later CEO of ULTRASONE AG, Zirkel and the Bavarian distributor worked together for a long time. Earlier in his career, Zirkel was International Sales Manager with Japanese consumer electronics manufacturer Onkyo. “As ULTRASONE AG CEO, I experienced the qualities of cma audio as value added distributor,” Zirkel explains. “To be able to expand the international distribution after so many years of successful partnership is a challenge I look forward to.”

For Christof Mallmann, CEO of cma audio GmbH, this change in personnel marks the ideal starting point for furthering the internationalisation of his company. “We started the process of internationalising our business model of value added distribution years ago,” Mallmann explains. “Michael Zirkel, whom I hold in high regard both personally and professionally, will help us advance in this area substantially. We acknowledge the path of internationalisation as the future of our business model. Being an owner-managed company, cma audio GmbH strongly focuses on distributing high-quality products from German manufacturers internationally. At the same time, we offer comprehensive distribution services across all of Europe for international companies, especially from the USA and Asia.”

Michael Zirkel starts his new job as Head of International Sales from 1st August 2019 at the new cma audio headquarters in Gauting near Munich, Germany. From there, he will manage the international markets for consumer electronics and professional audio technology.