DAS Audio of America Appoints Carlito Cobos as National Sales Director

Retail Focus is geared toward expanding E-commerce channels while strengthening company’s retail approach

DAS Audio of America, Inc., the North American subsidiary of Valencia, Spain-based DAS Audio, a leading manufacturer of loudspeaker systems, power amplification, and related products for the sound reinforcement market, is pleased to announce the appointment of Carlito Cobos to the newly created position of National Sales Director / Retail. Key responsibilities of the position involve strengthening the company’s focus on retail sales and E-commerce. Cobos started with DAS Audio in May 2020 and is based out of the company’s national headquarters in Miami, FL.

Cobos has a passion for audio and his strength as a sales professional stems from his extensive product knowledge and a confident approach to MI Sales. Much of Cobos’ focus will be on expanding DAS audio systems through national E-commerce channels as well as a more personal approach to local audio dealers with a ‘Live Local, Think Global’ methodology. Bilingual in English and Spanish, which is a hallmark of DAS Audio’s approach to business, Cobos is well positioned to address the diverse range of professionals that constitutes the North American Pro Audio market.

Cobos has over 20 years’ experience in pro audio and the music industry - making him well-suited for his new role with DAS Audio. Prior to joining DAS Audio, he served as the Pro Audio Business Development Manager for Gibson brands. In this capacity, he oversaw twelve international distribution firms and managed distribution development strategies on an individual, per country basis. He also directed the various marketing programs throughout this region. Prior to this position, Cobos served as a Sales Product Trainer for all Gibson Pro Audio dealers throughout the Americas. Rounding out his background, Cobos also served as a Studio Technician at The Hit Factory in Miami, FL, a Software Test Engineer for Irwindale, CA-based M-Audio / Avid, as well as Audio Technical Manager at Full Sail University in Winter Park, FL.

Reflecting on his new role at DAS, Cobos offered the following thoughts, “DAS Audio has created the best live sound experience on the market, and I want every Live Sound professional in the country to hear the DAS difference. At the end of the day, nothing is more important than a well-designed, aesthetically pleasing, and reliable loudspeaker that fully engages the audience with accurate, articulate sound. These very qualities, which are characteristic of every product manufactured at the company’s facilities in Spain, are crucial for making concerts among the most exciting moments of peoples’ lives. DAS is a recognized leader in quality and performance, and I look forward to helping the company reach the next level in its success.”

Jaime Villegas, General Manager at DAS Audio of America, Inc., is equally enthusiastic about Carlito’s addition to the DAS team, “Carlito brings a rich set of skills and experience to his new position with DAS. I have every confidence in his ability to make a positive impression on the sales professionals he will interact with and that his presence will be most beneficial to our organization. I am confident he will be a tremendous asset to our company. All of us at DAS Audio welcome him aboard.”