d&b audiotechnik reaffirms commitment to growth in APAC with new venture in China
German audio technology company d&b audiotechnik has made a further commitment to its Asia Pacific customers by establishing a new subsidiary in China. d&b audiotechnik and its previous partner in China, d&b China, are realigning their successful partnership by establishing a new cooperation named d&b audiotechnik Greater China Ltd., based in Hong Kong. The foundation of a subsidiary of d&b audiotechnik Greater China Ltd. with offices in Beijing, Guangzhou and Shanghai is also under way. 44 co-workers from the previous partner, based in Hong Kong, Beijing, Guangzhou and Shanghai, will join the new cooperation.
d&b audiotechnik is headquartered in Backnang, Germany where it carries out its research, development and production. d&b audiotechnik Greater China Group will be responsible for sales, marketing, service and support for sales partners and customers in Greater China.
The leadership of the new d&b subsidiary will be in familiar hands. Daniel Chan, who has a long association with d&b and the Chinese market, will become Managing Director (CEO) of d&b audiotechnik Greater China Ltd. Freddie To, also from the previous partner, will join the Advisory Board alongside an external market expert, who will be announced shortly, and Amnon Harman, CEO of the d&b audiotechnik Group. d&b audiotechnik holds the majority interest in the new cooperation. Chan and To will be co-owners.
“The Chinese market is strong and I believe this move from d&b comes at just the right time to leverage this positive growth”, says Chan.
Amnon Harman, CEO of the d&b audiotechnik Group comments: “This move represents a significant deepening of commitment of d&b to China as a globally important growth market. The establishment of this new d&b subsidiary is an exciting move for us. We will be able to serve our Chinese sales partners and customers more directly with the best solutions for their professional audio needs in installation and mobile applications. The co-owners and co-workers who will be joining the d&b global team bring in tremendous expertise around d&b systems, audio technology solutions and the Chinese market. I am thrilled at the prospects of expanding our business in China with this fabulous team.“
d&b has nine subsidiaries worldwide. d&b audiotechnik Greater China Ltd. will be the third in Asia, joining Japan and Singapore. An opening ceremony will be held on 6 December 2018 in Hong Kong.