Audio-Technica Confirms New Distribution Agreement In South Africa

JossPack DavidMyers ProAudio

L-R: Pro Audio managing directors Joss Pack and David Myers

Audio-Technica has announced the appointment of a new distributor for both its consumer and professional audio products in South Africa. With effect from 1 September 2018, Pro Audio (located near Johannesburg), will join Audio-Technica’s network of distribution partners across EMEA; the company’s current portfolio includes Turbosound, TC Electronic, HK Audio and Klark Teknik.

Audio-Technica Export Sales Manager Dre Klaassen said of the new agreement: “We’re delighted to welcome Pro Audio to the Audio-Technica family. We are very confident that it is the right company to build Audio-Technica’s profile in both the pro and consumer markets in South Africa. The company’s wide experience and drive in distribution is unique in the territory and I very much look forward to working with them in the future.”

Neil Schofield, Audio-Technica’s Export Sales Manager for consumer products added that, “Pro Audio joins as distribution partner at an exciting time, with many new consumer products being released to the EMEA market – I’m looking forward to developing the brand together in South Africa.”

Pro Audio’s Managing Director David Myers said, “I am extremely excited and proud of Pro Audio’s appointment as distributor for Audio-Technica. As a truly world-renowned brand, it will be a great complement to the current portfolio of brands we provide to the pro and consumer markets. With the addition of Audio-Technica, we can now offer a complete pro solution for installation, touring, retail, MI stores, studio, delegate and solution-based corporate installs. This brand really pushes our company to the next level and will ensure our continued growth and success in all the markets we represent. “