Yamaha Scores A Hat-Trick Of Awards At ISE 2017
Winning three Best of Show awards at the 2017 Integrated Systems Europe (ISE) show has demonstrated that Yamaha’s installed audio solutions are attracting attention for all the right reasons.
Yamaha showcased its full range of installed audio solutions at ISE 2017, the company enjoying a continually busy stand throughout the event. The biggest product on show - the beautifully-presented Disklavier ENSPIRE player piano, for the hotel and hospitality market - drew many visitors, its subtle tones (courtesy of the Pianosoft music library) providing a pleasing background soundtrack throughout.
But it was the smallest - and newest - product on the stand which won Yamaha three (of the available seven) Best of Show awards. The ground-breaking VXS1ML loudspeaker can fit in the palm of a human hand, yet delivers a new level of quality and cost-effectiveness for background music (BGM) systems.
The VXS1ML delivers high quality audio over a wide, uniform dispersion area. With various mounting options and a paintable enclosure, it can always be placed in the best acoustic position, while still being visually discreet. Its audio quality, dispersion and the surprising audio volume for its size means it offers unprecedented high value performance, which will be extremely desirable for interior designers.
“We knew the VXS1ML was a special product, which is why we felt ISE 2017 was the ideal place to launch it,” says Nils-Peter Keller, senior director of the Yamaha’s Pro Audio and AV divisions. “We were very pleased to win three Best In Show awards, because we believe the VXS1ML can be the launchpad for a new way of thinking for BGM, demonstrating that maximising audio quality and visual discretion go hand-in-hand with high value performance for equipment specifiers and buyers.”
He continues, “ISE has been a growing success story for us, with this year undoubtedly the best yet. We have already booked for next year’s show, with a bigger floor area, and are looking forward to welcoming people from throughout the hospitality, retail, corporate and entertainment industries to demonstrate the many advantages of Yamaha audio solutions.”